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2016 Meme # NoSuchThing
Client: Rights4Girls
Objectives: Branding Identity | Digital Marketing
Agency: Soze
Rights4Girls is a human rights organization working to end sex trafficking and gender-based violence in the U.S. We were originally brought on to create a more youthful and hip artistic direction for their #NoSuchThing campaign, focusing on the eradication of the term Child Prostitute and to retrain the media and public at large that these young women are instead victims and survivors of rape. During our time with the campaign, one highlighted victory was the Associated Press's agreement to drop the outdated terminology. Overall, the direction is based on the client's main colors of purple, turquoise and bright pink found in their branding. I developed and managed all original design concepts and production of projects in collaboration with our Social Media Director.