2016 Meme
Client: Sankofa
Objectives: Branding Identity | Digital Marketing
Agency: Soze
Sankofa is a social justice organization founded by Harry Belafonte that enlists the support of celebrated artists and influencers in collaboration with grassroots partners to elevate the voices of the disenfranchised and promote justice, peace, and equality. We joined them to help promote their Many Rivers to Cross Festival in Atlanta, GA to a younger audience. The direction reflects that demographic with messaging similar to our other celebrity influencer memes and a more sophisticated version of timeless concert promotion. On this project, we managed a contract designer who created the original art direction. I finalized all digital and print assets for production.