2015 Meme - Soze
Client: The California Endowment
Objectives: Branding Identity | Youth Engagement
Agency: TaskForce | Soze
Sons and Brothers was initially founded through The California Endowment (TCE) for The Whitehouse's My Brothers Keeper initiative in support of our country's youth of color. Starting in 2014, we developed the brand identity with their "Sons" TCE logo. Our original intentions were to loosely pay homage to the classic Bebop Jazz era Blue Note record covers. During the rebrand in 2015, we felt it was best to abandon the skin color hues that pigeonholed our audience to very specific groups. The changeover to the current day reflects a more colorful, inclusive art direction geared towards a more youthful audience.
2016 Meme | Memorial Style - Soze
2016 Meme - Soze
2017 Meme - Soze
2016 Meme | In support of #SchoolNotPrisons tour - Soze
2017 Meme - Soze
2014 Meme - TaskForce
2014 Meme - TaskForce
2014 Meme - TaskForce
2014 Meme | Jackie Robinson Day - TaskForce
2014 Meme - TaskForce
2014 Meme - TaskForce
2015 Meme | Beginning of rebrand - Soze
2015 Gif - Soze
2016 Meme - Soze
2014 Meme - TaskForce
2017 Meme - Soze
2017 Meme - - Soze
2015 Meme - Soze
2015 Meme | Black History Month - Soze